Our Team

  • Doug Brown


    Doug has tireless passion for getting it right as seen through the numerous innovative products he has developed and patents he has co-authored. He assembles capable leaders who carry the business forward and continues to fine tune a winning process through the use of consultants and an outside board.  Doug spent the first 8 years of his career outside of the family business developing and proving his skills in roles of increasing responsibility in both accounting and sales for BP and Xerox.

    Why Fresh

    Why am I passionate about Fresh?  Because we aren’t on this planet very long so doing something worthwhile matters.  Fresh is my company and I don’t want you to say, “That Fresh air freshener is a little bit better than the others…I want you to say, “WOW, that was great”.  And as we are building great products, we are also building the company, the people of Fresh…it is hard, challenging, and definitely worthwhile.

    Favorite quote

    “The only thing necessary for the triumph of evil is for good men to do nothing.” - Edmund Burke

    “Now I know why I lose all the girls to you…it’s your stories!” - Bill Murray in Stripes


  • Tom Russell

    Chief Financial Officer

    Tom has a passion for continuous improvement, adding value and helping organizations grow and achieve their full potential.  Previously to joining Fresh Products, he worked in international, publicly traded companies with increasing levels of responsibility, most recently as Vice President, Financial Planning & Analysis at Welltower Inc., one of the 10 largest REITs in the S&P 500.

    Tom graduated with a BA in Mathematics from Columbia University and an MBA from Harvard Business School.

    Why Fresh

    The quality of the people and products are impressive.  Fresh has the best products and the right people to take the business to the next level.  The new facility and the energy of the people here has laid the foundation for a bright future.

    Favorite quote

    “Plans are worthless. Planning is everything.” - Dwight Eisenhower


  • Dr. Jeff Smith

    VP of Operations

    As the technical architect behind Fresh innovation, Jeff has left his mark on the category and the industry.  With several patents awarded and the natural ability to communicate with sales and customers, Jeff solves numerous customer issues; they don’t even know they have.  Jeff graduated with honors in Chemistry from the University of Salford, Manchester, UK and his Ph.D. Dissertation at University of Toledo: “Design, synthesis and evaluation of photoactive prodrugs for tumor therapy.

    Why Fresh

    Because I love the fact that what I do here makes a difference every day, whether that be on the technical side, new product development side on the manufacturing side of the operation.  The team at Fresh challenges one another to be better, and that culture runs through the company and makes Fresh an exciting place to work.  We strive to be the best and manufacture the best products.  We’re not interested in making “me-too” products and copying a competitive idea.  We want to make products that are a whole bunch better than the competition and that means that there’s always exciting challenges ahead, especially when it means raising the performance standard and making our own products obsolete.  It’s a great place to work!

    Favorite quote

     “To improve is to change; to be perfect is to change often.” -  Winston Churchill

  • Chris Adams

    Executive VP of Sales

    Adams comes to Fresh Products following a high achieving career in the Jan/San industry. Starting at Gojo in the 1990s, he helped lead the wide spread adoption of Purell hand sanitizer in both commercial and education markets. Then as VP of Value Chain Development at Lagasse/Essendant, he was a principal in developing and implementing the Value of Wholesaling; (VOW,) proposition dramatically changing how distributors viewed wholesalers. In the last 4 years, Adams worked with Network Services Co. as Executive Director of Value Chain Services.

    Adams returns to the manufacturing industry after 16 years with two of the industry’s largest distribution organizations. Adams has pioneered the use of metrics to improve services, grow sales and expand profitability. He has been recognized in the Harvard Business Review and Harvard Business Press for his role in applying the Balanced Scorecard strategy.

    Why Fresh

    I chose Fresh because of the reputation of the company as a category leader and the integrity in which it operates. 

    Favorite quote

    “If you don’t stand for something, you will fall for anything."  - Alexander Hamilton

  • Laura Brancheau


    In an environment where much change is the norm, it is important to have solid record keeping and strong foundational accounting principles.  Laura brings this consistency to the Fresh Team.  She has the background in accounting through her experiences at NL Industries and Dura Corporation, and functional management from Fremont Plastic Products and Great Lakes Window.  Laura provides great insights for the team from her experiences and detail management since joining Fresh in 2001.

    Why Fresh

    The opportunity to make a difference on a daily basis brings excitement and endless possibilities to Fresh Products.  Everyone on the team strives to be the best at what we do.  Team members are continuously challenged to improve processes.        

    Favorite quote

     “Far and away the best prize life has to offer is the chance to work hard at work worth doing”, - Theodore Roosevelt

  • Dawn Shaferly

    Director of Human Resources

    The ‘people’ side of the business is one of the most important components in the success of any company. Dawn has a passion for and genuinely cares about the development and well-being of all associates, from the factory worker to the leadership team. Her experience and education in Human Resources, Learning and Organizational Leadership blends professionalism, respect and kindness, which leads to an engaged workforce. Engaged workers are the key to unlocking every other metric and KPI a company measures.

    Why Fresh

    From my very first introduction to the leadership team and every day since, I can feel the excitement and passion regarding the company’s current success and bright future. Innovation is present in every part of the business. The core values are prevalent and play out in all of our workplace practices. The sense of camaraderie makes coming to work meaningful and at the end of the day, there is a sense of accomplishment.

    Favorite quote

    “All that I am, or hope to be, I owe to my angel mother.” - Abraham Lincoln

  • This is the rest of our team celebrating the Ohio State vs. Michigan game.