Mission, Values and Brand Promise

Our Mission

Manufacturing superior odor control products for distribution throughout the world.

Our Core Values

  1. A whole bunch better - Fresh's people work together to offer products and services that are way better than the competition.
  2. Do the right thing - we try to think of others and treat them the way we would like to be treated.
  3. Innovate / change / improve - business moves at an even faster pace and we'd rather lead than get run over. So we not only have to change our products and services, but also change ourselves to lead the industry.
  4. Problem solvers - we view problems as challenges, opportunities that allow us to showcase ourselves at our best. We're glad that we have tough challenges because that gives us a chance to show who we really are.


Brand Promise

  1. Best cost in use - Best-in-class products that work better, last longer and consistently perform throughout the maintenance cycle.
  2. Easiest to use - Simpler by design to save time and reduce environmental impact.
  3. Application expertise - We take the time to solve challenges. We get the little stuff right.